AI Insights · Timothy · January 2024
Top 5 Virtual Fitness Programs in the Netherlands Q4 2023
Discover the performance of the top 5 virtual fitness apps in the Netherlands during Q4 2023. Metrics include downloads, revenue, and weekly active users.
ARTICLE BODY
In the fourth quarter of 2023, the virtual fitness program market in the Netherlands saw varied performance among the top 5 applications. Here is a detailed look at their metrics, including downloads, revenue, and weekly active users (WAU). The data comes from Sensor Tower, and more insights can be found there.
Basic-Fit experienced a fluctuating download trend, starting at 11.4K in the last week of September and ending the quarter at 6.8K. The app's WAU peaked at 288.9K in mid-November but saw a decline to 249K by the end of December.
JustFit: Lazy Workout & Fit had a notable revenue peak of $7.1K at the end of September, which then fluctuated, ending the quarter at around $3.8K. Downloads surged to 16.6K in the first week of December, while WAU reached a high of 21.7K during the same period before tapering off to 12.8K by the end of the month.
komoot - hike, bike & run saw a revenue peak of $19.1K in late September, with a general decline to $6.2K by mid-December, followed by a jump to $15.9K in the last week of December. Downloads dropped significantly from 10K in late September to 2.3K in early December but recovered to 5.6K by the end of the quarter. WAU remained relatively stable, peaking at 139.2K in the last week of December.
Strava: Run, Bike, Hike demonstrated strong revenue performance, starting at $64.6K in late September and ending at $56.5K in December. Downloads showed a steady decline from 7.7K in late September to 3.3K in early December, with a slight recovery to 5.4K by the end of the month. WAU remained robust, peaking at 230.2K in late September and closing the quarter at 220.2K.
AllTrails: Hike, Bike & Run had a revenue peak of $8.1K in late September, with fluctuations leading to $4.7K by the end of December. Downloads saw a significant increase to 9.3K in late November before dropping to 4.2K by the end of the quarter. WAU peaked at 20.2K in late November, ending the quarter at 15.9K.
These metrics provide a snapshot of the virtual fitness app landscape in the Netherlands for Q4 2023. For more detailed insights, visit Sensor Tower.
